Here we are, nearly half way through the year and we’re always looking for ways to use social media in bigger, better ways that will grow our business. The internet has been ripe with predictions at the beginning of year as to what would be the next big thing in social media trends. Here are a few that we’ve seen so far that can help you connect, engage, and retain customers.
Live and 360 Video
When Facebook rolled out Live Video last year there were a few quick hits. And unfortunately, there have several horrible incidents that have given Facebook Live Video a black eye. Now it’s getting more attention than ever, and whether that is good or bad we have yet to see. But companies are using it to their advantage, living streaming events, and even highlighting new products. Journalists are promoting stories using both Live and 360 Video. We can only imagine how it will be used for the rest of the year, but we can’t wait to see the interesting and innovative ways that are yet to come.
The old days of Facebook are over, when creating good, fun, and vibrant content was a great marketing tool. But now, if you only try to reach your audience organically you’ll find the numbers very disappointing. Social media reach is moving toward dependent paid content to reach audiences to sell products or services. Even B2B marketing is impossible without spending some of your marketing budget on Facebook, Twitter, or Pinterest. If you haven’t been using paid social media advertising you’ll be pleasantly surprised at how much more engagement you get with a very modest budget.
Commerce Moves to Social
Driving potential customers to your website to purchase your product or services has always been the end goal of social media and on-line marketing. However, Facebook, Instagram, and Twitter are offering ways for users to purchase products directly from their apps. This practice isn’t as wide spread as some of the others listed, but within the year it could change the way products and services are traditionally bought and sold.
Brand Social Media Engagement is Changing
Often companies use social media to highlight their products and hopefully drive people to buy. Now, many savvy companies are challenging that idea. Brands are filling up their social media feeds with posts that have nothing to do with their products. Instead, highlighting employees or culture, or finding new fun ways to engage with their audience. All of these tactics drive are deployed to develop brand trust, loyalty and engagement, which eventually leads to conversions.