Navigating the Waters of Social Media 2017

Here we are, nearly half way through the year and we’re always looking for ways to use social media in bigger, better ways that will grow our business. The internet has been ripe with predictions at the beginning of year as to what would be the next big thing in social media trends. Here are a few that we’ve seen so far that can help you connect, engage, and retain customers.

Live and 360 Video

When Facebook rolled out Live Video last year there were a few quick hits. And unfortunately, there have several horrible incidents that have given Facebook Live Video a black eye. Now it’s getting more attention than ever, and whether that is good or bad we have yet to see. But companies are using it to their advantage, living streaming events, and even highlighting new products. Journalists are promoting stories using both Live and 360 Video. We can only imagine how it will be used for the rest of the year, but we can’t wait to see the interesting and innovative ways that are yet to come.

Paid Reach

The old days of Facebook are over, when creating good, fun, and vibrant content was a great marketing tool. But now, if you only try to reach your audience organically you’ll find the numbers very disappointing. Social media reach is moving toward dependent paid content to reach audiences to sell products or services. Even B2B marketing is impossible without spending some of your marketing budget on Facebook, Twitter, or Pinterest. If you haven’t been using paid social media advertising you’ll be pleasantly surprised at how much more engagement you get with a very modest budget.

Commerce Moves to Social

Driving potential customers to your website to purchase your product or services has always been the end goal of social media and on-line marketing. However, Facebook, Instagram, and Twitter are offering ways for users to purchase products directly from their apps. This practice isn’t as wide spread as some of the others listed, but within the year it could change the way products and services are traditionally bought and sold.

Brand Social Media Engagement is Changing

Often companies use social media to highlight their products and hopefully drive people to buy. Now, many savvy companies are challenging that idea. Brands are filling up their social media feeds with posts that have nothing to do with their products. Instead, highlighting employees or culture, or finding new fun ways to engage with their audience. All of these tactics drive are deployed to develop brand trust, loyalty and engagement, which eventually leads to conversions.

Are you ready to take your social media marketing campaign to the next level? Contact the experienced social media specialists at Spry Squared and let’s get to work!


Is Your Brand Telling Your Story?

Brand has become an empty and often confusing buzz word in the marketing community. It’s used to describe everything from a company’s logo to their social media presence. Though your brand does include these things, it’s far more than that. It is the story of your company.

You may be  asking the wrong questions about your product or service. Instead of asking:

  • What is my product or service?
  • How do I sell it?
  • Where do I sell it?
  • Who wants to buy it?

You should be answering “Why?”:

  • Why are you selling your product?
  • Why should your customer buy it?
  • Why does it matter to your customer?

Think of it like this, when you buy an Apple computer you are buying more than a machine that gives you access to the internet or allows you to create a great work of art. You are buying the brand identity that Apple has created around their products. You’re edgy, hip, and thinking differently. You are outside of the norm of the usual computer user. It sets you apart from Microsoft users.

It may sound a little strange at first, but your brand is the persona of your company. Treat your company’s brand as a living being and you will be able to better define your message and your company. As your company grows, your brand will evolve. Unique branding gives you the edge so you will be more memorable to your customers and they won’t confuse you with the other guy. But, equally important—don’t allow your brand to become stale and dated.

When developing or thinking about your brand ask yourself:

  • Why did you start your company?
  • What do you want your first impression to look like?
  • What’s your company’s story that sets you apart?
  • Who are your customers?
  • Who do you want as customers?
  • What do you want customers to know about your company?

While it may take a lot of words to convey this message, appropriate branding can do this in a split second. A splint second—because that’s all you have to make a first impression.

Let Spry Squared sort this out for you. We’ve been doing this for over 30 years. Helping our clients stand out from the crowd—it’s what we do best! We can help you create, define, or rejuvenate your brand. So, let us do what we do best—and you can get back to doing what you do best—running your business. Contact us today and let’s get started on getting you noticed!